Euro Disney Essay - 6225 Words

Only one year after the grand opening of EuroDisneyland, Robert Fitzpatrick left his position as EuroDisney’s chairperson, citing a desire to start his own consulting firm. In April 1993, Philippe Bourguignon took over the helm of EuroDisney, thought by some to be a sinking ship. EuroDisney publicly reported a net loss of FFr188 million for the fiscal year ending September 1992, though cumulative losses through April 1993 approached half a billion dollars.1 The European park also fell one million visitors short of its goal for the first year of operations, with the French comprising only 29% of the park’s total visitors between April and September 1992—a far cry from the predicted 50%.2 In addition to the financial woes weighing on†¦show more content†¦A12. 5 Jefferson, â€Å"American Quits Chairman Post at Euro Disney,† p. B1. 2 A15-99-0007 In 1955, Walt decided to send his entourage of characters into the real world, through the creation of Disneyland in Anaheim, California. Walt’s Disneyland dream was to create a place where people from all over would be able to go for clean, safe fun, unlike the less-than-wholesome carnivals of the day. He wanted a place that would teach both young and old about America’s heritage and about the diversity of the world. Since July 17, 1955, Disneyland has stood as the icon of Walt’s dream—a park for family-type entertainment that would provide clean, safe fun. Cleanliness is a high priority. By 8 a.m., when the park opens, the cleaning crew will have mopped and hosed and dried every sidewalk, every street, and every floor and counter. This begins at 1 a.m., when more than 350 of the park’s 7400 employees commence the daily cleanup routine. This routine includes using steam machines, razor scrapers, and mops towed by Cushman scooters to literally scour the streets and sidewalks in an effort to rid them of the chewing gum and other garbage left behind. Other examples of the emphasis placed on the small details include one person working a full eight-hour shift to polish the brass on the Fantasy merry-go-round; treating the meticulously manicured plantings throughout the park with growth-retarding hormones to keep the trees and bushes from spreading beyond their assignedShow MoreRe latedEuro Disney2974 Words   |  12 PagesEuro Disney I found two mission statements for this company one is â€Å"to make people happy† and the other one is â€Å"we create happiness by providing the finest in entertainment to people of all ages, everywhere† (Strauss, h. n.d.). Each and every employee from maid to the president knows the mission statement. All employees are motivated to create happiness for their guest, and they do everyday. From what I have read and heard, Disney lives up to both of these statements. Euro Disney SRead MoreDisneyland Paris ( Formerly Euro Disney )1291 Words   |  6 PagesDisneyland Paris (formerly Euro Disney) While Tokyo Disneyland is considered a great success, the Walt Disney Company’s next international theme park venture, Euro Disney, is quite the opposite. In the 1980’s with the great success of Tokyo Disneyland, TWDC entertained the idea of building another international theme park. The Walt Disney Company knew they wanted to build a park in Europe but needed to find a place where they could build their own reality free from the sights and sounds of the realRead MoreEssay Euro Disney the Failure1269 Words   |  6 PagesWalt Disney is the world leader in family entertainment and one of the most valuable brands in the world. Recently, Walt Disney has decided to open up a Disney Theme Park in Hong Kong China, which will be the first theme park in China. Since the opening of Euro Disney, the Walt Disney Company has learned to take into consideration important determinants so that their investment will not be a huge financial loss. Unfortunately, Since Disney did not r esearch as much as they should of when decidingRead MoreThe Poor Performance Of Euro Disney1569 Words   |  7 Pagesfactors came together and contributed to the poor performance of Euro Disney during its first year. The primary reason for the failure in its first year was its high cost as EuroDisney was charging 280 Dollars to enjoy the attractions of the park and the hotel was charging prices comparable to the most luxurious hotels in Paris. In addition the airfares were cheaper to Disneyworld in Florida with guaranteed good weather. The Disney executives also made a major mistake in understanding and researchingRead MoreEuro Disney - Case Study2145 Words   |  9 Pages1 Introduction Ââ€" Euro Disney s Plans and Reality When the International Offer of Shares for the Euro Disneyland S.C.A. (in the following called Euro Disney) was published in October 1989 the plans for this new enterprise of the Walt Disney group were ambiguous. The financial plans for the first year of operation projected total revenues of FF 5,482 million and a net profit after taxation of FF 204 million. For the following years the development should be even more impressive. At that time theRead MoreEuro Disney Case Study1353 Words   |  6 Pagesstill are to great success. Tokyo Disney followed with a slow start but quickly became a successful cash cow like the 2 parks in the United States. Disney next projected success was Euro Disney, today it goes by DIsney Paris. Disney was confident and quite optimistic that the 4th Disney theme park, located just over 30 minutes drive from one of the worlds biggest tourist attractions, Paris would be no different. Some would say a little too confident. However, Disney made some major plan ning mistakesRead MoreEuro Disney Case Study12599 Words   |  51 Pagescase fourteen Euro Disney: From Dream to Nightmare, 1987–94 Robert M. Grant At the press conference announcing Euro Disneyland SCA’s financial results for the year ended September 30, 1994, CEO Philippe Bourguignon summed up the year in succinct terms: â€Å"The best thing about 1994 is that it’s over.† In fact, the results for the year were better than many of Euro Disneyland’s long-suffering shareholders had predicted. Although revenues were down 15 percent – the result of falling visitor numbersRead MoreEuro Disney Case Essay3399 Words   |  14 PagesCase Analysis # 1 EuroDisney- Disney Land Paris 1. What factors lead to EuroDisneys poor performance during its first year of operation? EuroDisney had a disastrous first year in Paris, France. There were many reasons that contributed to the horrible start. I am going to discuss six reasons why I think EuroDisney had such a hard time adjusting in Europe. 1. It was cheaper for European families to travel to Disney World in Orlando, FL. Not only was the trip to Orlando going to be cheaperRead MoreEuro Disney Case Study1430 Words   |  6 Pagesculture * Disney executives believed in cultural inconsistencies such as: Europeans didn’t eat breakfast which is not true * Disney didn’t stress the entertainment value of visit to the theme park in their promotions which â€Å"ruined the magic† * Europeans only spent 1-2 days at the park which contrasted the American experience which lasted at least 2 days * Europeans had different vacation tendencies; they preferred a month of vacation to a year b.) Hong Kong Disney: * OnlyRead MoreEuro Disney: First 100 Days1911 Words   |  8 PagesEXECUTIVE SUMMARY The case â€Å"Euro Disney: First 100 days† talks about the issues faced by the Walt Disney Company when expanding to international borders. The case begins with the history of Disneyland and then describes the reasons behind its success and expansion to various states across the country. It then describes the success of Tokyo Disneyland, first Disney theme park outside America and the factors affecting it. It then describes Disney’s entry into Europe. The various entry barriers, decision